‘Always Be Upgrading’

Posted on March 5, 2012


A recent issue of Architect had a pithy one-page article on the significance of architecture firms investing in technology. It is a nice companion piece on design to my recent blog post for Healthcare Building Ideas which discusses a similar perspective from the construction side.

Despite a different audience, design and construction project leadership need to “always be upgrading” their technology toolbox for better customer service.  The article quotes Marty Doscher, an A / E / C technology consultant on its importance.  Among other notable points he offers:

  • “If you look at the big picture, it’s change or perish”.
  • “To be competitive, a firm must be up to speed with technology and come to grips with what it means to use tech to design projects”.
  • “The fact is, the market demands that we change our ways”.
  • “It’s best to always keep a budget for technology.  Regardless of the size of the firm, estimate that five percent of annual fees will go to software and hardware…It’s all worth the investment”.
  • On the virtual office: “That means you should be able to walk into your client’s office and bring your office with you on your laptop or tablet”.
  • Regarding BIM:  “Manual isn’t as reliable anymore…you need 3D for better communication”.

The themes I picked up on were:  accessibility, easier communication and speed. If your project tools are not improving performance in those aspects which directly benefit the client, you are losing ground to the competition.

Posted in: Design Zeitgeist