Is Your Info Reliable?

Posted on May 25, 2011


I read an industry roundtable summary from the International Interior Design Assocation (IIDA). It described how those seeking information from the design industry are overwhelmed toward paralysis with information, and are unsure how to proceed in many cases. I feel this encapsulates the parallel condition many hospital owners find themselves.

The golden rule:  ‘Just get me the information I need to get the job done quickly.’

With an overwhelming amount of information available, and hospital leadership pressed for time, accurate and speedy are the default for information demand. When time is at a premium, everyone has less time to do traditional research, and people rely on their network and sales representatives more. Expect this as the new normal. When hospital executives meet with designers and builders about a project, they quickly want to be educated on value so they can process facts, meet internally, and make decisions.

Hospital owners need information sources that are strong and reliable. How reliable is the information from your design and construction team?

Can your design team confirm what they design each day can be built within the agreed-upon budget? Is everything they touch and produce accountable to all parties involved for you to act? 

Likewise, can your construction team stand behind their schedules, methods and budget each day? Is everything they do reliable for all parties involved, including design and you, to act?

How do you measure reliability in a designer, builder or information source:  doing what is asked, minimum number of screw-ups, track record, accuracy of information? How can you verify accuracy?  You can’t in the present, only after-the-fact, so you must act on the foundation of reliability:  trust.

If your designer and builder do not exhibit disinterest—dig inside your business to question your ideas and test your assumptions for the betterment of the project—how can they be trusted? If they are not honest, creative, and own their mistakes, how can they be trusted?

In a world of information overload, quick information is easy; it is the reliable information—information that your source stands behind with his company and word—that is hard to come by.  Ask yourself:  where do you get the best information, the information you go to war with, the information you do your job with? If it does not fit these criteria, if it is not excellent, maybe it is worth investing in a more reliable source.