Healthcare Social Media Getting Formalized

Posted on January 21, 2011

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Back in September I noted an article by North Florida Doctor outlining how some Jacksonville area hospitals were incorporating social media into their operations. 

Interestingly, two months later a piece by the American Medical News (via iHealthbeat.org) notes that hospitals are not only more engaged in social media (Facebook, YouTube, Twitter, LinkedIn, blogs), but hiring people to train, strategize and manage it.  There are some interesting facts presented in the article, like 891 hospitals were using social media as of end of October 2010; Mayo Clinic, which had been using social media since 2005 dedicated its first staffer to the task in July 2010; and the three states with the most social media exposure are New York, Michigan and California. 

At a recent seminar I attended on social media, the best anecdote for the reward of engaging in social media:  “you will still be in business in five years.”  I found it interesting and informative, and hope you do, too.

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Posted in: Healthcare IT